The unforgettable Hockey Days experience at Docks 76 in Rouen:
Shopping centers are often the beating heart of our cities, but how can we make them even more lively and attractive? Ephemeral events are the key, as demonstrated by the resounding success of Hockey Days at Docks 76 in Rouen, brought to life by our partner ZE WALL , SPORTGAMES .
Docks 76 recently underwent a spectacular transformation, thanks to a unique event: Hockey Days. Energy, enthusiasm and dynamism invaded the mall, attracting visitors of all ages for a memorable experience.
At the heart of this metamorphosis was the ZE WALL interactive wall by SPORTGAMES an innovative partnership that put everyone right at the heart of the action. This interactive wall was the catalyst for a series of frenzied battles, where participants competed in challenges as fun as they were competitive.
The benefits of ephemeral events in shopping malls :
1. Strengthening social ties: ephemeral events create a convivial atmosphere, encouraging interaction between visitors. Field hockey Days encouraged spontaneous encounters, strengthening the social fabric of the local community.
2. Attracting new audiences: ephemeral events have the power to attract a diversity of audiences. Les Docks 76 welcomed not only field hockey fans, but also curious onlookers who were seduced by the surrounding excitement.
3. Increased traffic and sales: A busy mall is a successful mall. Field hockey Days generated an influx of visitors, stimulating business and offering retailers a unique opportunity to promote their products.
4. Creating lasting memories: ephemeral events leave a lasting impression on participants. Wild battles on the interactive wall ZE WALL by SPORTGAMES will remain engraved in visitors’ memories, creating a positive experience associated with the mall.
5. Innovation and modernity: integrating interactive technologies like the interactive wall ZE WALL by SPORTGAMES gives the shopping center a modern, innovative image, positioning it as a dynamic venue in tune with current trends. Field hockey Days at Docks 76 proved that ephemeral events can revolutionize the shopping experience. By embracing this innovative approach, shopping centers can not only meet their audiences’ expectations, but exceed them, creating unique and unforgettable moments. SPORTGAMES and Docks 76 have written a new page in the book of shopping entertainment!
